Facebook, Twitter, Myspace, Blogs, Email, Web Sites and the internet in general have fast evolved to give a voice to consumers rarely heard from in the public.
The internet and social media sites have been a great avenue to keep in touch with friends, family, create a presence for a small business, and take advantage of wide scale marketing for a relatively small investment compared to traditional paper media, radio and tv ads. Social networking has sky-rocketed in the past 5 years. Just think about Facebook. The creator is worth billions and they just made a movie about its creation. It’s everywhere and if you don’t have a Facebook page, you are now in the minority.
Head the warning, though. It’s a double edged sword.
Just ask WTC, Ironman, and the Marine Corps Marathon.
If you haven’t heard about the Ironman Access Program rise, and 24 hour fall, you might be living under a rock. Here’s a refresher on initial reaction and subsequent failure. The heralded WTC, holder of all things Ironman and a triathlon juggernaut, lived and died by social media on this gaff. In 24 hours, Facebook, Twitter, Blogs and web sites were ablaze with the everyday triathletes condemning the WTC and Ironman for creating a perceived disparity between them and the wealthy competitors. WTC was forced to swallow some pride and recall the program.