A new study by Active.com released today has found that Triathlons are addictive. The study concluded that, "96% of current triathletes indicate they plan on participating in another triathlon."
Active.com surveyed 1700 members of its network and also found that:
" - Women continue to be a key growth component in the sport - 55% of newcomers identified in the study are female.
- Triathlons are addictive - 96% of current triathletes indicate they plan on participating in another triathlon.
- Triathletes are well-educated - 90% of triathletes have attained some level of higher education.
- Family support is important - 43% of all triathletes travel with their family.
- There is a "tribe" mentality - triathlon appeals to a core group of consumers with common motivations and beliefs."