A new study by Active.com released today has found that Triathlons are addictive. The study concluded that, "96% of current triathletes indicate they plan on participating in another triathlon."
Active.com surveyed 1700 members of its network and also found that:
" - Women continue to be a key growth component in the sport - 55% of newcomers identified in the study are female.
- Triathlons are addictive - 96% of current triathletes indicate they plan on participating in another triathlon.
- Triathletes are well-educated - 90% of triathletes have attained some level of higher education.
- Family support is important - 43% of all triathletes travel with their family.
- There is a "tribe" mentality - triathlon appeals to a core group of consumers with common motivations and beliefs."
"We believe this report will provide race organizations better direction into how to re-engage lapsed athletes, support the growing segment of female participants, and involve a triathlete's friends and family in the triathlon experience in order to increase participation," said Dave Alberga, chief executive officer at Active Network. "Additionally, it will provide brands targeting this growing audience with information not readily available until now."
You can read the complete results of the stidy sponsored by the Triathlon American Conference HERE.
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