Editor's Note: Our reporter Ben Greenfield is attending the inaugural Triathlon American conference in California and will be filing reports this week. Here's his first report.
Kicking off with a keynote speech by Michael Kingston, executive vice president of Ann Taylor, Inc., and a round-table discussion on the "Business of A Pro Triathlete" the inaugural Triathlon America conference has officially begun.
From February 27-March 1, triathlon industry leaders, coaches, athletes, vendors and race directors will gather together to for workshops, networking opportunities and a multi-sport expo.
Over the next couple days, stay tuned as we bring you video highlights, interviews and photos of the event.
PHOTO CAPTION: Discussing how pro triathletes can promote their sponsors and make better profits in the sport: Paula Newby-Fraser (8-time Ironman World Champion), Michael Spencer (President, Ego Sports Management), Murphy Reinschreiber (Founder, PCH Sports Marketing/Managing Director, Asia Pacific, World Triathlon Corporation), Tony Karklins (Managing Director, Orbea USA)