In the early days of his triathlon career he was sponsored by a local Texas bike shop.
Now he's gone full circle. Because of UCI (the governing body of professional cycling) rules Armstrong and Levi Leipheimer and Chris Horner are once again riding for a bike shop.
But this time it is Armstrong's own bike shop, Mellow Johnny's, and to keep in "old school" the boys are riding for free---OK they got some gear.
But watch the video for yourselves:
Team Mellow Johnny's at the Tour of the Gila -- powered by http://www.livestrong.com