“It’s a tough economy, as we’re all aware,” said Jan Caille, president of Capri Events, the Chicago-based firm that owns and organizes the city’s triathlon event, which took place in August.
According to the Chicago Tribune:
"Banks and financial service firms are out of the running, given the recent meltdown in that sector. Other industries such as airlines and auto manufacturers are also struggling and therefore re-examining where to spend marketing funds. That makes it tougher for most sponsored athletic events to land a corporate partner to foot the bill and provide services such as marketing and even volunteers.
“All marketing spending is going to be put under the microscope,” said Mark Nystuen, a principal at marketing firm Kineo Group in Chicago.
Capri Events is now without a primary backer for what is billed as the world’s largest triathlon held on a single day. Accenture’s three-year title sponsorship agreement ended this year and it decided not to renew."
You can read the rest of the Story HERE.